Windows 7 hits the market
By Sanjiv,Friday, October 23rd, 2009
Microsoft’s Windows 7 operating system has hit the market, going on sale in a number of countries across the globe but, the official U.S. launch event is still some hours away.
Microsoft executives are celebrating the launch of the company’s core product upon which the rest of Redmond’s empire has been built. The firm is calculating on favorable reviews to re-establish its image in the face of a depressing response to Windows Vista.
Microsoft is advertising the value of Windows in the face of a resurgent Apple. Microsoft is celebrating seven days of deals in a number of key markets, including the United States which is a part of the release. Hewlett-Packard and Best Buy offers some special scheme for $1,200 which includes a Netbook, laptop, desktop, monitor and router as well as in-home installation.
Microsoft Vice-President Tami Reller has said that the Best Buy offer is a home makeover because for the price of a Mac you can have a new notebook, a new Netbook, a new desktop and a new router.
Although Microsoft still offers a half-dozen different versions of the operating system in all, in addition to this, Microsoft will also sell a Windows 7 versions that can be used to upgrade an existing PC.
Although you can upgrade you PC or laptop to Windows 7 from both Windows XP and Windows Vista, but only Vista users can upgrade without backing up and reinstalling both programs and data.
A big marketing blitz will be with the debut of Windows 7, with Microsoft continuing its “I’m a PC” campaign.
Microsoft plans to formalize the launch with an event here with CEO Steve Ballmer. Microsoft is also opening its first retail store in Scottsdale, Ariz as well as a “Windows Cafe” in Paris.
Designer Julie Larson-Green is at an event in London while Steven Sinofsky, the divisional president is presiding over the Japanese launch of Windows 7.
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