Microsoft prepares for Windows 7 launch

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Tags: Microsoft, Windows 7, Windows 7 set for Low Key Launch

Microsoft is heading towards a low-key launch of its latest operating system, Windows 7, on October 22, unlike past years, when the company recruited the likes of the Rolling Stones, Jerry Seinfeld and other cultural icons to help pitch its software.

Windows 7 will also hit online shops like Amazon and electronics retailers, including Best Buy.

Microsoft CEO, Steve Ballmer and other executives are expected to attend Windows 7 launch-related events throughout the week in New York City and other locations.

To produce a half-hour Family Guy episode featuring Windows 7, the company has also teamed up with animator Seth MacFarlane.

With good reason, Microsoft is keeping Windows 7 hoopla to a minimum, at least until all the early problems have been worked out. Only to watch the product get pilloried by reviewers and users, the company has spent considerable resources to create buzz and consumer awareness around Vista.

Reviewers complained Vista failed to maintain compatibility with older applications, required too much computing horsepower and was full of painful security features. Even without such holes, it would have been difficult for Vista to have lived up to the publicity which Microsoft built around the product.

Vista also failed in the enterprise market, where a large number of companies upgraded their computer systems from the older Windows XP to the Vista OS. Partly as a result, Windows sales have slumped badly in recent quarters.

The full version of Windows 7 Home Premium is priced at $199, with an upgrade from Vista or XP costing $119. The full version of Windows 7 Professional is $299, with upgrade version at $199. Windows 7 Ultimate is priced at $319, with the upgrade version at $219.

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